Pay Per Click has now become a major force in the Search Engine world. Most SE's offer a Pay Per Click option and there are many smaller engines entirely devoted to PPC. Many PPC engines offer a free PPC package to get you started.
This puts your paid ad at or close to the top of search pages for your keyword - usually in a special display box. With Google, it also puts your ad in Google Adwords boxes on appropriate participating sites - and it's wondeful how Google's spiders can figure out which ads are appropriate for the page content.
BUT - the big problem with PPC is the danger of losing your shirt in the process.
As you probably know, advertising on standard PPC Search Engines can very soon cause you to lose your shirt unless you know what you are doing. With Big Daddy, your normal Internet search activity can fund your advertising in a spectacular way.
For those who are determined to chance their arm with the general run of PPC the only thing we can say is "Go Prepared!" Operating a PPC campaign requires some foreknowledge and we offer some Pay Per Click Search Engine Advertising Tutorials which will help not only beginners but also those who are already operating campaigns in the Pay Per Click marketplace:
